"Hold Your Wee For a Wii."
Yeah, there's no way that could end unpleasantly. No way at all.
Except, you know, it did. Bravo, KDND-FM. You killed a woman with your brilliant contest and now you're paying for it. In millions.
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I remember when that happened. It is crazy how that all ended up. Marketers are always looking for ways to draw attention to their products and/or services. I think this marketing stunt took it a little to far. It proves how important risk management plays into any type of marketing events such as "Hold your wee for a Wii" Great Post.
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